Online Marketing Plan for Auto Repair Shops

Consultation

First, we learn about your shop:

• What kind of vehicles you service, and where your customers come from
• Details around mechanics, advisors, lifts, alignment racks, ARO, car counts, and sales
• How you gain new customers, and how you keep current customers
• Discuss if you use any offers or coupons to attract new customers
• What your goals are and where you want your shop to be in the future
• We'll discuss budgeting options and let you know what results to expect from our work.

City Market Research:

We conduct market research and ensure we fully understand your specific location. We determine how to best position your shop in your area by analyzing your opportunities and your competition. We'll often look at shop management systems to see if we can find any positive patterns of your ideal customers. Online marketing for auto repair shops is like real estate, in that every market is different.

The shop management systems we work with are: Tekmetric, Shop-Ware, Mitchell 1, Protractor, R.O. Writer, Shopmonkey, NAPA TRACS, Shopgenie, AutoLeap, and more.

Marketing Strategy:

We develop a personalized mix of marketing solutions for your business, focusing on the highest yield for the lowest investment. After ironing out this strategy, we implement the plan within 4-6 weeks. Our onboarding process typically requires access to your digital assets, such as your Google Business Profile, website, Facebook, Yelp, Photos, call tracking, Google Analytics, CRM, and more.

Implement, Analyze, & Optimize:

We take the strategy we created and begin pushing your marketing objectives. Digital marketing requires constant upkeep to remain successful, and we'll continue to review and optimize all your campaigns to keep your business on the right track.