LOCATION ANALYSIS SERVICES - B2C


Leverage online demand to give your business an often-unseen advantage. We help businesses find ideal location(s) using advanced local market research for our online-centric world. The primary value of location analysis is to factor in different variables (data sets) to find high potential location(s) that yield bustling businesses. Our largest client has over 450 locations, and our smallest has one. There’s great value for every business in-between.





Location Analysis Report


Report

Location Analysis Report assists in finding location(s) where there is less competition and/or more demand, increasing sales exceeding the often-added commercial property costs. The report succeeds at this goal by using an in-depth, data-driven approach to find maximum yielding location(s), which substantially increase profits for local businesses.

Project Background

Billions of local intent searches occur every day online at Google, Apple, Bing, Yelp, and many more websites and apps. Many service-based and brick-and-mortar businesses have their business in a less than ideal location to maximize the online search inventory(demand). For example, there are over 20 million Google searches a year for local auto repair shops, combing traditional data sets like demographic data with progressive data sets like online searches is critical for finding success in our changing economy.

Example industries in which online demand has an exponential impact:

  • Restaurants (Chinese, Thai, Italian, etc.)
  • Auto Repair Shops
  • Home Services (Roofing, Plumber, Painters, Cleaners, Lawn Care, etc.)
  • Dentists
  • Lawyers
  • Gyms
  • Dog Grooming
  • Car Wash
  • And thousands more

Theoretical Location Examples for Local Businesses

Results will vary drastically due to different data sets and forecasting models.

Location A

  • 3-Mile Radius Average Household Income: $85,000
  • 3-Mile Radius Population: 50,000
  • Medium-High Competition within 3-Mile Radius
  • Commercial Real Estate Value: $400,000
  • Average Sales Order: $350
  • Average Monthly Jobs Inventory: 2,000
  • Business Market Share: 10%
  • Average Jobs Completed: 200
  • Total Sales: $70,000
  • Retention Rate: 30%

Location B

  • 3-Mile Radius Average Household Income: $150,000
  • 3-Mile Radius Population: 70,000
  • Low Competition within 3-Mile Radius
  • Commercial Real Estate Value: $600,000
  • Average Sales Order: $450
  • Average Monthly Jobs Inventory: 3,000
  • Business Market Share: 15%
  • Average Monthly Jobs Completed: 450
  • Average Monthly Total Sales: $202,500
  • Retention Rate: 40%

Forecasted Sales By Year

Location A

  • Year One: $840,000
  • Year Two: $1,092,000
  • Year Three: $1,344,000
  • Year Four: $1,344,000

Location B

  • Year One: $2,430,000
  • Year Two: $3,402,000
  • Year Three: $4,374,000
  • Year Four: $4,374,000

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630.463.9027