Facebook is quickly becoming an excellent source for online marketing, making it an important tool to add to the digital marketing box. Facebook advertising (as opposed to Facebook posts) has great potential because of the amount of detail you can include in display ads aimed at relevant users.
Social Media: Facebook Marketing & Advertising
With Facebook marketing, you have the ability to control who sees your display ads and when you display your marketing message. Every business has a unique set of customers, and with Facebook ads you can cater to yours. Below you can find a few examples that demonstrate some of what Facebook marketing can do for your business.
For example, a golf course wants attract more local customers.
You can target people who like golf within X miles from the golf course.
If that golf course is an elite course, you can further advertise to customers who have higher incomes.
If a new golf-lover moves to the neighborhood, you can display an ad attempting to win their loyalty before your competition does.
If the course has a slow period during the day, you can run offers/coupons targeting only people who are available during the slow times.
With Facebook you can focus your marketing on different members of your audience based on any of the following qualities:
Location - People within X miles from business
Demographics - Age, Gender, Languages
Interests - Hobbies, Other Facebook page likes
Behaviors - Activities, Travel, Moving
Targeting - Target current customers, Look-a-like of current customers, or People who visited your website
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